At the beginning of the semester we’ll have solicited nominations for class visitors. That visitor will
ideally visit us today (or next week, in which case we’ll simply flip the schedule).
Jim Babb, Marketing Consultant and Co-Founder of Part and Sum, will be joining us! Jim has asked that you please review the following in advance of his visit:
- Jim Babb, “Modern Mystery Shopping Glossier,” Part and Sum (April 5, 2018).
Theory of Product-Market Fit: A theory of how to look for traction and validation from experiments in the market.
Make Better Decision: A piece we wrote about the difference between insights and assumptions
Usertesting.com: Sign up to be a tester, test at least one person’s site, make $10.
Lean Startup: Further reading for the ambitious.
Image: Present & Correct