Toolkit: Audience Analysis, Qualitative and Quantitative

  • 4 Research Methods for Audience Analysis,” Annenberg School for Communication Blog.
  • Kom Schrøder, Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Bloomsbury Academic, 2003).
  • Gillian Rose, “To Audience Studies and Beyond: Ethnographies of Audiences, Fans and Users,” Visual Methods: An Introduction to the Interpretation of Visual Materials, 4th ed. (Sage, 2016): 253-87.
  • Andrea Cavalcante, Andrea Press and Katherine Sender, “Feminist Reception Studies in a Post-Audience Age: Returning to Audiences and Everyday Life,” Feminist Media Studies 17:1 (2017): 1-13.
  • Manoj Dayal, Media Metrics: An Introduction to Quantitative Research in Mass Communication (Sage, 2017).

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