Toolkit: Surveys

  • Suman Mishra, “Doing Survey Research in Media Studies” in Angharad N. Valdivia, ed., The International Encyclopedia of Media Studies (Wiley, 2014) [available electronically via The New School Library].
  • Anders Hansen and David Machin, “Measuring Audiences: Survey Research” in Media and Communication Research Methods (Palgrave Macmillan, 2013): 204-26.
  • Arthur Asa Berger, “Surveys” in Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, 2nd ed. (Sage, 2011): 221-46.
  • Justin Pickett, “Online Surveys,” Give Methods a Chance (September 20, 2015) <audio>.
  • Mario Callegaro, Katja Lozar Manfreda and Vasja Vehovar, Web Survey Methodology (Sage, 2015).